B2C Marketing Taught in Structured Stages
Lepxiru offers 3 course tiers covering the full scope of business-to-consumer marketing — from audience analysis to live campaign execution. Each tier runs 6 to 10 weeks and combines group sessions with optional 1-on-1 coaching.
Course Tiers
Three levels, one continuous path
Each course builds directly on the previous. Learners entering at Intermediate skip no foundational concepts — each tier recaps 4 key topics before introducing new material.
B2CFoundations
Covers the mechanics of consumer decision-making and how brands position products for mass-market audiences. 12 live group sessions over 6 weeks.
- Consumer psychology basics
- Brand messaging frameworks
- Intro to paid social channels
Consumer Behaviour& Segmentation
Focuses on audience data, segmentation models, and the analytical side of campaign planning. Includes 16 sessions and 2 optional private coaching slots.
- RFM and cohort analysis
- Funnel design and CRO basics
- Channel attribution models
Advanced CampaignStrategy
Hands-on strategy development with live campaign reviews. Participants run 3 real test campaigns using assigned budgets across 10 weeks of supervised work.
- Multi-channel campaign planning
- Retention and lifecycle marketing
- Performance reporting structures
How it works
From enrollment to final review
The process is deliberately structured so learners always know what comes next. No ambiguity, no surprise workload spikes.
Choose your entry level
A short 15-minute placement test determines the right starting tier. It checks 8 core competencies and assigns a tier automatically.
Join a cohort or go solo
Group cohorts form every 4 weeks, capped at 12 participants. Individual learners get a dedicated schedule with the same curriculum.
Work through weekly modules
Each week has 2 live sessions and 1 async task. Session recordings stay accessible for 90 days after the course ends.
Submit a final project
Every tier closes with a practical project reviewed by the instructor within 5 business days. Feedback is written and detailed.
Instructors
The people behind the curriculum
All 3 instructors hold active roles in the marketing industry. They update course materials every quarter based on real campaign data from their own client work.
Ostap Bilyk
Foundations & Strategy
Worked 9 years across consumer goods and retail marketing before joining Lepxiru full-time in 2022. Teaches the Foundations and Advanced tiers.
"Most people rush to tactics before they understand who they are actually selling to."
Darya Kovalchuk
Behaviour & Segmentation
Spent 6 years building audience segmentation models for e-commerce brands before moving to education. Leads the Intermediate tier entirely.
"Segmentation done wrong wastes budget faster than any other mistake I have seen."
Mykola Hryn
Analytics & Campaigns
Focuses on performance reporting and attribution across paid and organic channels. Has reviewed more than 200 student campaign projects since 2021.
"A campaign without a measurement plan is just spending, not marketing."