B2C Marketing
Learning Program
3 structured tracks covering consumer psychology, channel strategy, and campaign analytics. Each course combines conceptual frameworks with applied exercises on real product categories.
Three tracks, one clear progression
Each program is designed around a specific skill level and learning context — group cohorts for collaborative work, individual sessions for targeted development.
Consumer Markets and Channel Decision-Making
This 12-week program examines how channel selection, pricing signals, and message timing affect purchase behavior. Participants work through 6 case exercises drawn from FMCG, retail, and subscription product categories.
- Prerequisite: 6 months marketing exposure or foundation course
- 8 live group sessions per month, 90 min each
- Access to session recordings for 12 months post-completion
B2C Marketing Fundamentals
An 8-week introduction covering segmentation basics, buyer decision models, and introductory campaign planning. Suitable for those with no formal marketing background.
View Details
Performance and Analytics Track
A 16-week advanced program focusing on attribution models, cohort analysis, and iterative campaign optimization. Individual mentoring sessions are central to this format.
View Details"The case exercises felt genuine — not textbook scenarios but situations where the answer actually depended on the data you chose to look at."
— Bohdan Kravets, Applied Track graduate
Questions about enrollment
Most queries about format, scheduling, and access come down to a few recurring points. The answers below cover what most people ask before signing up.
Yaroslav Havryliuk
Lead Instructor, B2C Track
Dmytro Lutsenko
Analytics & Performance Mentor-
Individual sessions are scheduled on your timeline. The instructor adapts to your progress rather than the group's, making this format effective for people with variable weekly availability.
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Each track has a defined entry level. Foundation requires no prior experience. Applied and Advanced tracks recommend at least 6 months of hands-on work or completion of the previous track.
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Group plans include 8 sessions per month at 90 minutes each. Individual plans run 4–6 sessions monthly depending on the tier, scheduled flexibly across the week.
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Recordings and written resources remain accessible for 12 months after completion. This applies equally to group cohort participants and individual enrollees.